The number of media outlets that will receive your press release can vary widely depending on the service provider you choose. Standard packages can range from targeting a few dozen local outlets to over a thousand national and regional media contacts, including newspapers, magazines, online portals, and TV stations.

The timing for distributing a press release should align with when your target audience is most active and when news cycles are receptive. For India, it’s generally recommended to send out press releases during the workweek, ideally early in the morning around 9 AM IST to maximize visibility.

Most press release distribution services in India offer a turnaround time ranging from 24 to 48 hours. This allows for any necessary edits and approvals before the release goes live to ensure accuracy and effectiveness.

A press release should include a captivating headline, a clear and concise lead paragraph that covers the who, what, when, where, and why, and detailed body paragraphs that provide depth and context. Include quotes from key stakeholders and a boilerplate with company information at the end.

Success can be measured through various metrics such as the number of media pickups, website traffic spikes, increased brand searches, and social media engagement that can be directly attributed to the press release.

Most distribution services offer options to target specific regions, countries, or even cities. This is particularly useful for local news or events and for global companies looking to make announcements in specific markets.

Prices can vary greatly depending on the service provider, the reach of distribution, and any additional services like multimedia inclusion or targeted pitching. Basic packages might start from a few hundred dollars, with more comprehensive services running into the thousands.

Generally, once a press release is distributed, it cannot be edited as it is already in the public domain. It’s crucial to thoroughly review and approve the content before distribution to avoid errors.

These services have established relationships with journalists and media outlets, ensuring wider and more targeted reach. They can also provide valuable reporting metrics and professional guidance on press release strategies.

Many distribution services offer 24/7 support both before and after the sale. Pre-sale support often includes help with crafting your press release and choosing the right distribution plan. Post-sale support typically involves assistance with tracking the performance of the press release and addressing any issues related to media engagement or coverage.